/* ============================================================
   LEX KY AD GUY — design tokens
   Bluegrass green / limestone / bourbon amber / barn red
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:opsz,wght@9..144,400;9..144,600;9..144,700;9..144,900&family=Public+Sans:wght@400;500;600;700;800&family=JetBrains+Mono:wght@400;500;600&display=swap');

:root{
  --ink:        #1B1B16;
  --green:      #16302A;
  --green-deep: #0E211D;
  --paper:      #F1ECDD;
  --paper-hi:   #FAF6EC;
  --amber:      #C8871E;
  --amber-hi:   #E4A73C;
  --barn:       #8C3B2E;
  --line:       rgba(27,27,22,0.14);
  --line-onDark: rgba(241,236,221,0.18);

  --display: 'Fraunces', ui-serif, Georgia, serif;
  --body:    'Public Sans', ui-sans-serif, system-ui, sans-serif;
  --mono:    'JetBrains Mono', ui-monospace, monospace;

  --maxw: 1120px;
  --radius: 4px;
}

*,*::before,*::after{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }
body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--body);
  font-size:17px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}
img{ max-width:100%; display:block; }
a{ color:inherit; }
::selection{ background:var(--amber); color:var(--green-deep); }

@media (prefers-reduced-motion: reduce){
  *{ animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important; scroll-behavior:auto !important; }
}

:focus-visible{
  outline:3px solid var(--amber);
  outline-offset:2px;
}

.wrap{ max-width:var(--maxw); margin:0 auto; padding:0 24px; }

/* ---------- masthead ---------- */
.masthead{
  background:var(--green);
  color:var(--paper-hi);
  border-bottom:6px solid var(--amber);
}
.masthead-top{
  display:flex;
  align-items:center;
  justify-content:space-between;
  padding:18px 24px;
  max-width:var(--maxw);
  margin:0 auto;
  gap:16px;
  flex-wrap:wrap;
}
.brand{
  display:flex;
  flex-direction:column;
  gap:2px;
  text-decoration:none;
  color:var(--paper-hi);
}
.brand-eyebrow{
  font-family:var(--mono);
  font-size:11px;
  letter-spacing:0.18em;
  text-transform:uppercase;
  color:var(--amber-hi);
}
.brand-name{
  font-family:var(--display);
  font-weight:900;
  font-size:clamp(22px,3vw,30px);
  letter-spacing:-0.01em;
  line-height:1;
}
.brand-name em{
  font-style:normal;
  color:var(--amber-hi);
}

nav.mainnav{
  display:flex;
  gap:28px;
  font-family:var(--mono);
  font-size:13px;
  letter-spacing:0.06em;
  text-transform:uppercase;
}
nav.mainnav a{
  text-decoration:none;
  color:var(--paper-hi);
  opacity:0.78;
  padding:6px 2px;
  border-bottom:2px solid transparent;
  transition:opacity .15s ease, border-color .15s ease;
}
nav.mainnav a:hover{ opacity:1; border-color:var(--line-onDark); }
nav.mainnav a.current{ opacity:1; border-color:var(--amber-hi); color:var(--amber-hi); }

.nav-cta{
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.06em;
  text-transform:uppercase;
  text-decoration:none;
  background:var(--amber);
  color:var(--green-deep);
  padding:10px 16px;
  border-radius:2px;
  font-weight:600;
  white-space:nowrap;
  transition:background .15s ease, transform .15s ease;
}
.nav-cta:hover{ background:var(--amber-hi); transform:translateY(-1px); }

.hamburger{ display:none; }

@media (max-width: 860px){
  .masthead-top{ flex-wrap:wrap; }
  nav.mainnav{
    order:3;
    width:100%;
    justify-content:space-between;
    gap:0;
    padding-top:14px;
    border-top:1px solid var(--line-onDark);
    margin-top:10px;
  }
}

/* ---------- strap line (dateline bar) ---------- */
.strapline{
  background:var(--green-deep);
  color:var(--paper);
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.10em;
  text-transform:uppercase;
  padding:9px 24px;
  text-align:center;
}
.strapline span{ color:var(--amber-hi); }

/* ---------- hero ---------- */
.hero{
  background:var(--green);
  color:var(--paper-hi);
  padding:76px 0 96px;
  position:relative;
  overflow:hidden;
}
.hero .wrap{
  display:grid;
  grid-template-columns:1.15fr 0.85fr;
  gap:56px;
  align-items:center;
}
@media (max-width:900px){
  .hero .wrap{ grid-template-columns:1fr; }
  .hero{ padding:52px 0 64px; }
}
.kicker{
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.16em;
  text-transform:uppercase;
  color:var(--amber-hi);
  margin:0 0 18px;
  display:flex;
  align-items:center;
  gap:10px;
}
.kicker::before{
  content:'';
  width:26px;height:1px;background:var(--amber-hi);
}
.hero h1{
  font-family:var(--display);
  font-weight:900;
  font-size:clamp(38px,5.4vw,64px);
  line-height:1.02;
  margin:0 0 22px;
  letter-spacing:-0.015em;
}
.hero h1 em{
  font-style:normal;
  color:var(--amber-hi);
}
.hero p.lead{
  font-size:19px;
  max-width:52ch;
  color:rgba(250,246,236,0.86);
  margin:0 0 32px;
}
.hero-ctas{
  display:flex;
  gap:14px;
  flex-wrap:wrap;
}

.btn{
  display:inline-flex;
  align-items:center;
  gap:10px;
  font-family:var(--mono);
  font-size:13.5px;
  letter-spacing:0.05em;
  text-transform:uppercase;
  text-decoration:none;
  padding:15px 24px;
  border-radius:2px;
  font-weight:600;
  transition:transform .15s ease, background .15s ease, box-shadow .15s ease;
  border:1px solid transparent;
  cursor:pointer;
}
.btn-primary{
  background:var(--amber);
  color:var(--green-deep);
}
.btn-primary:hover{ background:var(--amber-hi); transform:translateY(-2px); box-shadow:0 8px 20px rgba(200,135,30,0.28); }
.btn-ghost{
  background:transparent;
  color:var(--paper-hi);
  border-color:var(--line-onDark);
}
.btn-ghost:hover{ border-color:var(--amber-hi); color:var(--amber-hi); }
.btn-dark{
  background:var(--green);
  color:var(--paper-hi);
}
.btn-dark:hover{ background:var(--green-deep); transform:translateY(-2px); }

/* ---------- hex coverage map (signature element) ---------- */
.hexmap-wrap{ position:relative; }
.hexmap{ width:100%; height:auto; overflow:visible; }
.hex{
  fill:rgba(241,236,221,0.05);
  stroke:rgba(241,236,221,0.28);
  stroke-width:1.4;
  transition:fill .5s ease, stroke .5s ease, filter .5s ease;
}
.hex.lit{
  fill:rgba(200,135,30,0.22);
  stroke:var(--amber-hi);
  filter:drop-shadow(0 0 10px rgba(228,167,60,0.5));
}
.hex.core{
  fill:rgba(200,135,30,0.16);
  stroke:var(--amber-hi);
  stroke-width:1.8;
}
.hexmap text{
  font-family:var(--mono);
  font-size:9.5px;
  letter-spacing:0.02em;
  fill:rgba(241,236,221,0.55);
  text-anchor:middle;
  pointer-events:none;
  text-transform:uppercase;
  transition:fill .5s ease;
}
.hexmap text.core-label{
  font-size:11px;
  font-weight:600;
  fill:var(--amber-hi);
}
.hex.lit + text, .hexmap .hex.lit ~ text{ fill:var(--paper-hi); }
.hex-label-lit{ fill:var(--paper-hi) !important; }

/* ---------- sections ---------- */
section{ padding:76px 0; }
.section-tight{ padding:56px 0; }
.on-dark{ background:var(--green); color:var(--paper-hi); }
.on-paper-hi{ background:var(--paper-hi); }
.on-ink{ background:var(--ink); color:var(--paper-hi); }

.eyebrow{
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.16em;
  text-transform:uppercase;
  color:var(--barn);
  margin:0 0 12px;
}
.on-dark .eyebrow{ color:var(--amber-hi); }

h2.section-title{
  font-family:var(--display);
  font-weight:800;
  font-size:clamp(28px,3.6vw,42px);
  line-height:1.08;
  margin:0 0 18px;
  letter-spacing:-0.01em;
  max-width:20ch;
}

p.section-sub{
  font-size:17.5px;
  max-width:60ch;
  opacity:0.86;
  margin:0 0 40px;
}

hr.rule{
  border:none;
  border-top:1px solid var(--line);
  margin:0;
}
.on-dark hr.rule{ border-top-color:var(--line-onDark); }

/* ---------- who-this-is-for grid ---------- */
.fit-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
@media (max-width:760px){ .fit-grid{ grid-template-columns:1fr; } }
.fit-card{
  background:var(--paper-hi);
  padding:28px 26px;
}
.fit-card .num{
  font-family:var(--mono);
  font-size:12px;
  color:var(--barn);
  letter-spacing:0.08em;
}
.fit-card h3{
  font-family:var(--display);
  font-size:21px;
  font-weight:700;
  margin:10px 0 8px;
}
.fit-card p{ margin:0; opacity:0.82; font-size:15.5px; }

/* ---------- process steps ---------- */
.steps{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:32px;
}
@media (max-width:760px){ .steps{ grid-template-columns:1fr; } }
.step{ position:relative; padding-top:30px; border-top:2px solid var(--amber); }
.step .step-index{
  font-family:var(--mono);
  font-size:13px;
  color:var(--amber);
  letter-spacing:0.1em;
}
.step h3{
  font-family:var(--display);
  font-size:22px;
  margin:10px 0 10px;
}
.step p{ margin:0; opacity:0.82; font-size:15.5px; }

/* ---------- media band ---------- */
.media-band{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  border-top:1px solid var(--line);
  border-bottom:1px solid var(--line);
}
@media (max-width:700px){ .media-band{ grid-template-columns:repeat(2,1fr); } }
.media-item{
  padding:22px 20px;
  border-right:1px solid var(--line);
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.06em;
  text-transform:uppercase;
  color:var(--ink);
  opacity:0.72;
}
.media-item:last-child{ border-right:none; }

/* ---------- coverage strip ---------- */
.coverage-strip{
  font-family:var(--mono);
  font-size:13px;
  letter-spacing:0.04em;
  color:var(--paper);
  opacity:0.7;
  text-align:center;
  padding:14px 24px 60px;
}

/* ---------- footer ---------- */
footer.sitefoot{
  background:var(--green-deep);
  color:rgba(241,236,221,0.7);
  padding:56px 0 28px;
}
.foot-grid{
  display:grid;
  grid-template-columns:1.4fr 1fr 1fr;
  gap:40px;
  margin-bottom:40px;
}
@media (max-width:760px){ .foot-grid{ grid-template-columns:1fr; gap:28px; } }
.foot-grid h4{
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.12em;
  text-transform:uppercase;
  color:var(--amber-hi);
  margin:0 0 14px;
}
.foot-grid p, .foot-grid a{
  font-size:14.5px;
  line-height:1.7;
  text-decoration:none;
  color:rgba(241,236,221,0.72);
}
.foot-grid a:hover{ color:var(--amber-hi); }
.foot-bottom{
  border-top:1px solid rgba(241,236,221,0.14);
  padding-top:22px;
  display:flex;
  justify-content:space-between;
  flex-wrap:wrap;
  gap:10px;
  font-family:var(--mono);
  font-size:11.5px;
  letter-spacing:0.04em;
  opacity:0.55;
}

/* ---------- buttons row on page ---------- */
.cta-band{
  background:var(--barn);
  color:var(--paper-hi);
  padding:56px 0;
  text-align:center;
}
.cta-band h2{
  font-family:var(--display);
  font-weight:800;
  font-size:clamp(26px,3.4vw,38px);
  margin:0 0 22px;
}

/* ---------- about page ---------- */
.about-hero{
  display:grid;
  grid-template-columns:0.9fr 1.1fr;
  gap:48px;
  align-items:center;
}
@media (max-width:860px){ .about-hero{ grid-template-columns:1fr; } }
.photo-frame{
  border:1px solid var(--line);
  padding:10px;
  background:var(--paper-hi);
  position:relative;
}
.photo-frame img{ width:100%; }
.photo-caption{
  font-family:var(--mono);
  font-size:11.5px;
  letter-spacing:0.04em;
  color:var(--barn);
  padding:10px 4px 2px;
  text-transform:uppercase;
}

.pull-quote{
  font-family:var(--display);
  font-size:clamp(22px,2.6vw,30px);
  font-weight:600;
  line-height:1.3;
  border-left:3px solid var(--amber);
  padding-left:24px;
  margin:36px 0;
  max-width:56ch;
}

.value-list{ list-style:none; margin:0; padding:0; display:grid; gap:18px; }
.value-list li{ display:flex; gap:16px; align-items:flex-start; }
.value-list .mark{
  font-family:var(--mono);
  color:var(--amber);
  font-weight:600;
  padding-top:2px;
}

/* ---------- quiz page ---------- */
.quiz-shell{
  display:grid;
  grid-template-columns:1fr 320px;
  gap:48px;
  align-items:start;
}
@media (max-width:900px){ .quiz-shell{ grid-template-columns:1fr; } }

.quiz-progress{
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.08em;
  text-transform:uppercase;
  color:var(--barn);
  margin-bottom:10px;
  display:flex;
  justify-content:space-between;
}
.progress-track{
  height:3px;
  background:var(--line);
  margin-bottom:36px;
  position:relative;
}
.progress-fill{
  height:100%;
  background:var(--amber);
  width:0%;
  transition:width .4s ease;
}

.quiz-card{
  background:var(--paper-hi);
  border:1px solid var(--line);
  padding:38px 36px;
  min-height:340px;
}
.quiz-q-num{
  font-family:var(--mono);
  font-size:12px;
  color:var(--barn);
  letter-spacing:0.08em;
  margin-bottom:14px;
}
.quiz-card h2{
  font-family:var(--display);
  font-size:clamp(22px,2.8vw,30px);
  font-weight:700;
  margin:0 0 28px;
  line-height:1.22;
}
.quiz-options{ display:grid; gap:12px; }
.quiz-option{
  display:flex;
  align-items:center;
  gap:14px;
  text-align:left;
  background:transparent;
  border:1px solid var(--line);
  padding:16px 18px;
  font-family:var(--body);
  font-size:16px;
  color:var(--ink);
  cursor:pointer;
  transition:border-color .15s ease, background .15s ease, transform .1s ease;
}
.quiz-option:hover{ border-color:var(--amber); background:rgba(200,135,30,0.06); transform:translateX(3px); }
.quiz-option .opt-letter{
  font-family:var(--mono);
  font-size:12px;
  color:var(--amber);
  border:1px solid var(--amber);
  width:22px;height:22px;
  display:flex;align-items:center;justify-content:center;
  flex-shrink:0;
}
.quiz-nav{
  display:flex;
  justify-content:space-between;
  margin-top:24px;
}
.quiz-back{
  font-family:var(--mono);
  font-size:12.5px;
  letter-spacing:0.05em;
  text-transform:uppercase;
  background:none;
  border:none;
  color:var(--ink);
  opacity:0.55;
  cursor:pointer;
  padding:8px 4px;
}
.quiz-back:hover{ opacity:1; }
.quiz-back:disabled{ visibility:hidden; }

.map-panel{
  background:var(--green);
  padding:26px;
  position:sticky;
  top:24px;
}
.map-panel .eyebrow{ color:var(--amber-hi); margin-bottom:14px; }
.map-panel-foot{
  font-family:var(--mono);
  font-size:11.5px;
  color:rgba(241,236,221,0.6);
  margin-top:14px;
  text-align:center;
}

/* results */
.result-card{
  background:var(--paper-hi);
  border:1px solid var(--line);
  padding:44px 40px;
}
.result-tag{
  display:inline-block;
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.08em;
  text-transform:uppercase;
  background:rgba(200,135,30,0.14);
  color:var(--barn);
  padding:6px 12px;
  margin-bottom:18px;
}
.result-card h2{
  font-family:var(--display);
  font-size:clamp(26px,3.2vw,36px);
  margin:0 0 16px;
}
.result-card p.res-sub{ font-size:17px; opacity:0.84; max-width:60ch; margin:0 0 30px; }

.lead-form{ display:grid; gap:16px; max-width:520px; }
.lead-form label{
  font-family:var(--mono);
  font-size:11.5px;
  letter-spacing:0.08em;
  text-transform:uppercase;
  color:var(--barn);
  margin-bottom:6px;
  display:block;
}
.lead-form input, .lead-form textarea, .lead-form select{
  width:100%;
  font-family:var(--body);
  font-size:15.5px;
  padding:13px 14px;
  border:1px solid var(--line);
  background:var(--paper);
  color:var(--ink);
}
.lead-form input:focus, .lead-form textarea:focus, .lead-form select:focus{
  outline:none;
  border-color:var(--amber);
  background:var(--paper-hi);
}
.form-row-2{ display:grid; grid-template-columns:1fr 1fr; gap:16px; }
@media (max-width:520px){ .form-row-2{ grid-template-columns:1fr; } }
.form-note{ font-size:13px; opacity:0.6; margin-top:6px; }
.form-success{
  display:none;
  background:rgba(200,135,30,0.14);
  border:1px solid var(--amber);
  padding:20px;
  font-family:var(--mono);
  font-size:14px;
}

/* ---------- contact page ---------- */
.contact-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:56px;
}
@media (max-width:860px){ .contact-grid{ grid-template-columns:1fr; } }
.contact-line{
  display:flex;
  justify-content:space-between;
  align-items:baseline;
  padding:22px 0;
  border-bottom:1px solid var(--line);
}
.contact-line .label{
  font-family:var(--mono);
  font-size:12px;
  letter-spacing:0.08em;
  text-transform:uppercase;
  opacity:0.6;
}
.contact-line .val{
  font-family:var(--display);
  font-size:20px;
  font-weight:600;
  text-decoration:none;
  color:var(--ink);
}
.contact-line .val:hover{ color:var(--barn); }

/* utility */
.mt-0{ margin-top:0; }
.center{ text-align:center; }
.sr-only{
  position:absolute; width:1px; height:1px; padding:0; margin:-1px;
  overflow:hidden; clip:rect(0,0,0,0); white-space:nowrap; border:0;
}